Color Palates
Custom Buy Boxes can make use of the foundation with efficiency and without wasting any product. The foundation has meaning to it and everything that is done in the makeup is done only after applying the foundation. The color palate of the makeup depends on the good foundation otherwise it could damage the skin. The foundation is a product that needs trust to be sold.
The brand and the businesses need the trust of the customer to sell their product. This can be developed by disclosing the ingredients that are used in the product. This will create transparency between the customer and the brand. They will come to trust the brand and buy similar products from the same brands more easily. This information is printed on the packaging of the foundation boxes and not on the actual product.
This is done to get the attention of the customer instantly when they are browsing through different products in a store. The thing that grabs the attention of the customer for the very first time is the product packaging and not the product itself.
Small Product
The foundation is a product that is not sold in jumbo-sized bottles and containers. It is a cosmetic product and it is sold in small sleek bottles often made out of glass and plastic. These foundation bottles are purposefully made into a smaller size. The reason behind the sizing of the product is the fact that the foundation often does not sit well with the skin of some people.
If this happens to be the case, the companies do not want the customer to keep using the same product. Instead, they focus on the well-being of the customer rather than their own product. This creates the sense of not being wasteful in the mind of the customer. Even if the customer has to throw away the whole product, they would know that they tried the product which did not suit their skin.
Once the customer is able to find the product that suits their skin, they can then start to buy a bigger size of the same product. The variety in the size of the product calls for a change in the packaging of the product. The same packaging can not be used for all the products. Businesses have to change their packaging sizes depending on the product size. The custom-sized packaging would be easily manageable for the customer.
Customer Base
There is always a customer base that buys the product more than others. In the case of the foundation, there is always a connection with the female gender. Makeup accessories and cosmetics are associated with the female customer base. It was true to some extent but over the past decade or so the trend has been changing. The credit goes to the movies and the film industry.
Even the media persons have to wear an amount of makeup before appearing on camera. This has increased the customer base for cosmetic products from just ladies to all genders and even the show biz industry. Any job that is done in front of the camera requires foundation and makeup on top of it. To serve the entire customer base, the manufacturers have to create different packaging for everyone.
Customers who shop in retail shopping malls would not buy foundation kits in bulk. they would prefer to buy single units and in small quantities. On the other hand, if the customer is another business like the film makeup artists, they would require bigger packaging to accommodate all their needs and clients. Packaging is important when delivering the product to the customers and knowing the customer base helps in delivering the right packing to the customer as well.
Beating Competition
Packaging of an object is not just the means of displaying the product to the customers. It is a statement that is made by the brand and the message that is delivered to the customers. The bolder the packaging is the more it will stand out in the eyes of the customers. They will pick the product up before the others because of the impact that the packaging had on their choice. If the packaging is done correctly, it can easily beat the rest of the competition in sales.
People would prefer products with better packaging not just because their packaging is appealing to the eye. Investing in the packaging means that the brand is also capable of investing in its product. It would mean that the product has been treated with care and would meet all the promises made during the advertisement.
The sales of the product would go up if the right type of packaging is selected. For the foundation boxes, the packing needs to be fashionable and innovative. The more stylish the packaging is the more are chances for the customer to choose the product inside the packaging. Additionally, the manufacturers can tweak their packaging with colors and materials. They can use different materials that would gain more attention in a store. Experimenting and collecting data about the success of a product could be a key to gaining more popularity.
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